The Sleek Skier

Summary: A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop…

California Playsets

Summary: Ralph Fallows is looking to extend his streak of successful retail businesses with a new venture targeting the play equipment market. Based in California, Ralph wants to have stores across the U.S. within two years and international locations within four years. To reach this…

Snappy Snacks

Summary: Molly Smith, product manager for a manufacturer and marketer of spicy snack products, must decide how to address sluggish sales of a newly introduced product. Potentially complicating the situation are Molly’s assistant product managers who appear to have different ideas on what needs to…

The Perfect Pasta Producers of Pittsburgh

Summary: A regional supplier of pasta products is facing declining sales despite a 60-year history of offering affordable products that appeal to working and middle class families. The head of marketing, Denise Alexander, believes a complete review of the firm’s marketing strategy is required and…

The Always-On-Time Delivery Company

Summary: A regional package delivery company must consider several marketing issues as it makes plans to expand into the overnight delivery market. Prior to presenting the plan to senior management, vice-president of marketing, Bill Carson, has called a department meeting to evaluate the plan one…